Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you’re using the Google Local Pack. The Google Local Pack displays top-ranked business ...

Local justifications are bonus textual snippets Google can use to enhance your listings in their local pack, local finder, and Maps results. Not all listings in a given set of results will feature ...

Google is set to implement significant changes to its Local Services ads, a move that could have widespread implications for millions of small businesses in the U.S. and across the world. The ads are ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google has updated its local ranking documentation and Tips to improve your local ranking on Google page. The new wording is shorter and has fewer details than the older version. A lot of the page was ...

Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what people expect in the moment. That’s why the old checklist approach to ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google seems to be testing showing the local pack, Google Business Profile listings, at the top of the Google Shopping results in the Shopping tab. Normally, Google does not show local packs in the ...

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...